Make everyday money feel simple

Kraken Wallet could become the everyday connection between the onchain world and the full Kraken ecosystem. This proposal combines new product features with a simpler visual experience, bringing the exchange, Krak money app, card, and onchain tools closer together around what people want to do with their money.

As wallets expand towards the “everything app,” ease of use can become a decisive growth advantage. The new Kraken view presents a rich set of possibilities through a calm, approachable interface: funds people can use across tools, with less visual emphasis on charts and financial complexity. This creates an opportunity to attract mainstream retail users while preserving choice. New users begin in Kraken view; existing users retain Wallet view and are invited to explore the alternative. Both remain available, allowing users’ preferences to guide adoption.